The goals I have that come to mind for Go North are centered around you, the hard working customer. The goal to provide you with fishing baits that do more than just catch the fisherman, they put quality fish on the other end of your line. I also have the goal of providing apparel that is "made to be worn, made to be enjoyed, made to last". I want you as the customer to know my commitment to the outdoors and to you are both my top priority.

I am proud to be a supporter of the Wild Sheep Foundation (WSF), Rocky Mountain Elk Foundation (RMEF), Indiana State Park annual pass holder, and a National Park Annual Pass holder. In due time, I intend to contribute and become an active member in other outdoor related groups. Whether you are hunting, fishing, or enjoying a state or national park, I think we can all agree on the importance of maintaining a well kept and healthy outdoors, fisheries, and animal populations for us and generations to come. Rest easy knowing Go North shares this same passion and desire for outdoor conservation.

I am always asking myself what I can do going forward and what should be next. I am excited to announce I have officially secured a booth at the 2025 Hendricks County Indiana Fishing Expo! I am also always working on adding new colors to the bait lines, pushing limits and bringing unique color sets to the table. I personally test all baits I make to ensure successful patterns. Youth sizing is also in the works for some t-shirt designs.