Meet the Owner
Hello! My name is Robert Stafford, owner of Go North Baits & Apparel. I'm a hunter, fisherman, proud father, husband, and outdoor enthusiast.
Born and raised in Indiana, I am a proud father of two amazing kiddos and I cannot speak highly enough of my loving wife. My wife and I along with our daughter (and hopefully eventually our son!) have a deep love for anything outdoors and it has been truly amazing being able to carry this tradition of spending a lot of time outdoors with our children. While we spend much of our time in Indiana, we have a strong calling to the mountains, beaches, and remote parts of the United States and try to adventure as much as we can.
Outside of work, I thoroughly enjoy fishing and hunting. I try to find the lighter side of the hobbies, hence some of the joke-related shirts. But I can also thoroughly relate to those long hot or cold days when nothing is happening. It is hard to beat the peace that comes with being next to a mountain or seeing a herd of caribou crossing the tundra. I have a deep respect for the outdoors and truly find my peace when outside.